If you’ve ever tried to find ways to prove that your products or services are the real deal, you’ve likely come across the term ‘social proof’.
In a nutshell, social proof is showing your potential clients that other people trust you and have found your products or services to be of high value and had a positive experience with them.
Here are a few ways you can benefit from social proof:
- Build trust around your company.
- Increases sales.
- Increases website traffic.
- Ensures a higher conversion rate (sign-ups, downloads, and purchases).
- Enables you to charge more.
crowdy.ai vs Pulse pricing
The basic Pulse plan starts at $29 per month and allows up to 1,000 unique monthly visitors, while the priciest plan is $299 per month for up to 300k visitors monthly. Note that the cheapest plans don’t offer full features – they lack Hot Streaks and Live Visitor Count, which can only be had in plans starting from $79 per month and up.
At the same time, the minimum crowdy.ai tier starts from $19 per month. It’s worth mentioning that crowdy.ai doesn’t limit the number of your website’s visitors. You can buy Starter plan for 1 website and display Conversions, Visitors, Social Count, 10 different testimonials, 50 star ratings and access 1 external rating service. Off the Ground plan ($49/mo) unlocks 200 testimonials, 200 star ratings and 5 external rating services along with removeable branding and ability to e-sign contracts (GDPR compliant consents to show customers’ testimonials). Business plan ($99/mo) provides endless features for up to 10 websites.
Speaking of additional differences, both platforms offer a free 14-day trial. To cut the story short, if the price is your major concern, you may want to check out crowdy.ai as an alternative. It’s as affordable as Pulse while offering more advanced features.
crowdy.ai vs Pulse user interface
Both tools have vertical layouts with just two basic fields: social proof tools and settings on the left and working space on the right.
However, the features are grouped in different ways. For instance, using the crowdy.ai dashboard, you can see all the available tools at once. Just one click – and you start configuring the social proof technique you like. When it comes to Pulse, the features are not arranged so intuitively here. Actually, it will take you five steps to see available social proof features. Click ‘Campaigns’, then ‘Create campaign’.
Then you need to set your goal, and only after that you land on the tab ‘Create notification’:
See these cropped cards at the bottom of the screen? We are almost there. These cards are Pulse social proof features. As you can see, if you a new Pulse user, it may be a bit difficult to explore its features.
Now let’s take a look at how to start using crowdy.ai and Pulse. Both tools offer users installation snippets. You need to copy-paste them into the code of your website pages right before the </head> tag.
However, crowdy.ai goes the extra mile here and gives you an option to avoid managing your website code. You can find a WordPress plugin in the crowdy.ai dashboard, so there is no need to copy your snippet code into your WordPress installation. Just install the plugin, enter your API code and you’re done. All further configuration is still done here in your dashboard.
crowdy.ai vs Pulse user support
Pulse supports users via email and Help Center in the basic paid plan. You get more support options like a live chat support only in a more expensive tier.
On the contrary, crowdy.ai doesn’t limit you in terms of support options. This tool offers a wide range of channels where you can get user support: HelpDesk, live support, video coaching sessions and a few additional resources like a public roadmap and a news feed featuring the latest updates.
crowdy.ai vs Pulse feature overview
Let’s start from the main difference between crowdy.ai and Pulse: crowdy.ai offers much more social proof features than its opponent. Pulse is mainly focused on user activity notifications and offers the following features:
- Recent Activity allows you to show people who have recently sighed up
- Live Visitor Count displays how many people are currently on your page
- Hot Streaks shows the total visitors or sign-ups over a period of time
In addition, in Business and more advanced plans (from $108/mo billed annually) you can adopt so-called Conversion Cards, custom messages with a call-to-action.
crowdy.ai supports all the above-mentioned user activity notifications:
- The ‘Conversions’ feature allows you to show recent conversions to your website visitors, using notifications: sales, bookings, downloads, subscriptions or whichever conversion action you want.
- Conversion Totals shows the sum of your conversions.
- The ‘Visitors’ feature increases conversions by showing how many visitors a specific page has gotten over the past 1, 7 or 30 days.
However, using crowdy.ai, you can use more powerful social proof features: Text Testimonials, Video Testimonials, Star Ratings and Social Count. Let’s take a look at them.
- Text Testimonials
crowdy.ai automates the process of collecting and displaying one of the most powerful social proof type – text testimonials. Here’s how it works: once a user converts on your website (sign-up, purchase, download), you send them a link. Once the user clicks on the link and shares their impressions with their picture, they can find an option to e-sign a contract.
After that, crowdy.ai automatically processes data. Once you approve the testimonial, it goes live on your website as: 1) a clickable notification widget, 2) a static or carousel elements.
- Video Testimonials
Although text testimonials are an awesome social proof tool, they don’t utilize one of the most powerful marketing mediums – video. 64 percent of consumers more likely to make a purchase or book a call after watching a video because video content is more easy-to-consume, eye-catching, dynamic and enjoyable compared to text one.
crowdy.ai is the most convenient way to collect and feature video testimonials. It allows you:
- Make use of existing videos from Facebook, YouTube, etc.;
- Record your own video testimonials in a few easy steps;
- Upload any video file.
How it works: after a conversion has happened, crowdy.ai sends a customer a link to leave a video testimonial. Your customer just hit the ‘Record’ button or uploads their own video and optionally e-sign a contract. Then, crowdy.ai works on the data and features the video testimonial on the website after your approval. Simple as that.
- Star Ratings
This feature allows you to automatically collect star ratings from your clients and display them on your website and in Google search results to get more organic traffic. What’s more, the upcoming features include the possibility to include star ratings from other rating platforms like ProvenExpert, etc.
- Social Count
It displays the number of your social media followers on your website. Website visitors become your social media followers with just one click on the Social Count widget.
To sum up this section, here’s a table summarizing the main crowdy.ai and Pulse’s features:
|Real-time visitor count||Yes||Yes|
|Total user activities||Yes||Yes|
(available in Conversions)
crowdy.ai and Pulse additional perks
We have reviewed the main social proof features of crowdy.ai and Pulse. Now let’s explore some additional perks these tools offer.
- Support for multiple languages
Speaking of the support for different languages, Pulse is localized for 27 languages. At the same time, crowdy.ai’s notifications are available in 70 languages so you can match the widget language to your visitors’ native language. Great job, crowdy.ai!
In the nutshell, this feature allows you to set up specific rules to display notifications and target visitors based on different metrics. Both tools offer essential rules to feature notifications. However, Pulse also has a handy timing functionality which allows delaying the first notification for X seconds, displaying each notification for X seconds and spacing each notification X seconds apart.
- Customization and ready-made templates
It can be crucial to have the ability to fully customize social proof notifications to match your website look and feel. Let’s compare both tools’ customization features. If we want to use the Live Visitor Count in Pulse, we will notice that it’s not allowed to customize notifications. Pulse’s widgets will be like this one:
Now let’s take a look at the similar social proof tool in crowdy.ai called Visitors. On the contrary, here you have a lot of options for your widget appearance:
With crowdy.ai you can fully customize social proof notifications or choose one of the pre-defined templates to save time. Nice, isn’t it?
The following features are available only in crowdy.ai because Pulse doesn’t support many social proof tools (Text Testimonials, Video Testimonials, Star Ratings, Social Count). However, we should provide you with a comprehensive picture of crowdy.ai. So, let’s dive a bit deeper!
- eSigning Contract (available only in crowdy.ai)
Document the agreements with customers regarding publishing testimonial to establish a GDPR compliant relationship with your clients.
- Recording or uploading Videos with an integrated video hosting solution (available only in crowdy.ai)
It offers you to host videos within the platform without wasting your money and time on third-party hosting services.
- Integrating Facebook and YouTube Videos (available only in crowdy.ai)
crowdy.ai allows you to collect existing videos from these two social media platforms and, as a result, adopt video testimonials NOW.
crowdy.ai vs Pulse: which tool to choose?
Here’s a quick summary of the comparison between crowdy.ai and Pulse, it would be this: crowdy.ai has more social proof features and Pulse is more pricy and focused on enterprise companies.
If you’re still in doubt which of them to choose, consider the following:
– Pricing. If the price is your major concern, you may want to check out crowdy.ai as an alternative: its paid plan starts from $16 per month (if paid annually). crowdy.ai is more affordable than Pulse while offering even more advanced features.
– Support. Pulse supports users via email and Help Center in the basic paid plan. Support from a dedicated account manager and a private Slack channel is available in a more expensive tier. Using crowdy.ai, you can get support via HelpDesk, Live Support, Feedback, Public Roadmap.
– Features. Both tools let you feature user activity notifications showing visits and conversions that have taken place on your website.
However, when it comes to more advanced social proof techniques like social count, star rating, collecting and featuring text and video testimonials, crowdy.ai wins the race.
Summary: What you choose as your social proof platform depends on the goal you want to achieve. Both apps are a good choice. If you want basic functionality, take a look at Pulse, but be aware of its high price. If you want a comprehensive social proof tool packed with various powerful features, adopt crowdy.ai.
We hope that this article helped you make the right decision. If you still don’t know which tool to use, we suggest giving crowdy.ai a try. The setup and user interface are extremely easy to use. What’s more, we are adding to our list of features every day. Sign up today for a free 14-day trial!