You can read any article about Marketing and they will all tell you that Social Media is the strongest and best place for marketing your goods and services. However, what these articles usually do not talk about is that not everything is a success on Social Media. Just because you have managed to post something on your Social Media account does not mean it will go viral. After sharing your content on a platform, the next crucial step is working to increase its social shares.
How do you do that? Read on to know how.
Top Tips to Boost Your Social Shares
Design Your Content According to the Platform
The first and most important thing when sharing your content is to design it according to the platform you are about to share it on. For example, you would not want to write long text-only posts on Instagram or Pinterest as they are mainly photo-sharing sites. When marketing on these two platforms, you have to use images.
If your content direly requires it to be in text-only format, it is best that you share it on LinkedIn, Facebook, or Google+. Not keeping this in mind will affect your view count and shares negatively. In fact, people might not even look at your post because it will stick out like a sore thumb.
Share at Peak Times
It is also vital that you share your content at peak hours; times when your target audience is most active on Social Media. This factor is particularly important for companies that have their operations in multiple countries. When your American followers are active, those in China are most likely asleep and vice versa.
If you share your content without taking this factor into account, your posts will have gone down on the stream by the time your followers open their social networks. Keep in mind that not everyone has the time to scroll down to the bottom of the stream.
The best thing to do in this scenario is to use the modern Social Media Marketing software tools and applications (like Buffer or HootSuite). These tools let you organize your content and automate its sharing across various platforms. You might have to share the same post twice to make it visible to your audiences who are in two different time zones.
Plus, these software tools automate the sharing process and make your job much easier.
Follow the Trends
Even if your content is interesting, your audience might not feel like sharing it with others if it is about something that is considered “old news”.
You want to show your audience that you are up-to-date with the latest trends by creating content around the most talked-about and/or more popular hashtags. You have to understand that platforms like Instagram and Twitter are all about these hashtags.
And before you share any type of content under a particular hashtag, be sure to check its context first. Some brands have used certain hashtags without knowing beforehand what it actually means or stands for. Not only is this embarrassing, it may even, in some cases, cause some huge negative impact and backlash on your brand.
Keep Requesting Shares
You will learn this art from the YouTubers. They are adamant with this approach as they will continuously ask their viewers to like and share their content, plus to subscribe to their channel. Your followers might love your content and “like” it, however, not all of them will feel the need to share your content with others.
Create Enticing Social Media Buttons
When you create posts on your blog, you have the option of adding Social Media buttons. The location and design of these buttons can greatly impact the share-ability of the content.
First, you want to make the buttons large enough to make it easily visible as soon as someone is done reading your post. And second, you have to choose a location where your users can easily see them.
It is important that the design of these buttons are similar enough to the overall look of your website. But, you should also stay within the original logo design of the Social Media platform itself. You don’t want your Facebook Follow/Share button to be so different from the industry standard that your customer cannot even recognize it.
Another amazing way to increase your shares is to use the highlight-to-share feature. This feature allows users to highlight a portion of the text in your blog post and share it using the Social Media sharing buttons that appear subsequently. In short, your readers don’t even have to find the buttons on the page.
Keep Your Content Interesting
Of course, the most important thing in making your content worth sharing is the value it offers. You want to write and arrange your content in a way that is appealing to people. Text-only content is not bad unless you just put it out there without any effort at all.
First, you want to know the type of content that people like to read. Make your headlines attractive. Use the strength of your topic in your headline and introduce a factor of curiosity. Instead of naming your blog post “Love Advice”, you should make it something more appealing such as “Use These 5 Tips to Make Her Fall in Love with You Blindly”.
In the body of the content, you want to divide it in small sections using subheadings. You want to make your subheadings so accurate that a person who only scans through them understands what the post is all about. Use bullet points if and when necessary and incorporate images to give strength to your content.
So, it should be clear at this point that mere Social Media Marketing is not enough. What you need is effective Social Media Marketing.
Your focus should not only be to make your content interesting. Instead, you have to put in some extra effort to make your followers share your content. And before you start doing all of this, spend some time to know your target audience. You can never create valuable content unless you know your audience well. Once you understand their likes and dislikes, you can give them exactly what they will love and feel the need to share with others.