How To Discover Content Your Visitors Want To Read?

Have you ever wondered, whether your users are actually reading content or not? Like, are they going through the entire post or just skimming through the important parts!

Well, there are millions of blog posts that are published every day. A small part of gains attraction, while another part simply has no traction.

The posts are regularly battling for attention. But how do they get the interest, when the same content is repeated over and over again.

According to a report by Time, 55% of the overall audiences spend 15 seconds or less on any given posts. So, all you have 15 seconds to get the attention of a user.

Yes! There are times when we all run out of content ideas, but there are various content types that audience loves to engage with.

And, to your rescue, here we have jotted down the top way to discover the content that your audience loves.

Take a look.

# Ask Your Visitors

The first key to discover the content is to directly ask your visitors.

You can start with asking a question like- “What content do you want us to see us sharing?”

Just like buffer app did a poll on Twitter:

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 And yes, users definitely came up with more suggestions:

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In another survey by Buffer, users also came up with the suggestions that what kind of topic should buffer share blogs about.

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With 214 responses and 71.3% people responding, it becomes quite obvious that what kind of content is required by the audience. So if you are looking for new content ideas, ask questions or raise a poll.

# Don’t Understate The User’s Comments

With the increasing digitization and rise of social media networks like Facebook, Twitter, and LinkedIn, there are myriad of ways to engage with your content. Either the users can share it on their social media channels, like it, make a comment on it or send it directly to your contacts.

These days, blog comments are an increasingly important metric. They are one of the best mediums for conversations.

Moreover, they give you the maximum amount of engagement and give you the real view of users.

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However, your content should be engaging enough to get proper engagement. According to research by Buffer, comments are a great measure of the value your content creates.

If you are posting something, comments get you the real view of your users. Through comments, you get to know:

  • Whether your content is engaging or not
  • Is the write up successful or not
  • Is it targeting the right audience

So, if you are looking for a change in your regular posts, make sure that you keep an eye on them.

# Make Use Of Social Media Analytics

Another way to decipher what your audience actually wants is to check your Social Media Analytics regularly. Your Facebook, Google, and Instagram is the key to find what your audience actually thinks about your content.

Check Facebook Insights

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On Facebook, the best way to find the top-performing post is to simply browse through the insights. Facebook insights give you an overview of which post has the highest engagement, which has the highest reach, and what engages user the best.

Go Through The Instagram Insights

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Once you post on Instagram, start checking the analytics by clicking on the insights tab. Instagram insights give you an idea of who like your post, from which location you have got the maximum engagement and more.

From the insights, you also get to know which types of posts are liked by your users. And, “from there you can figure what type of content is preferred by your audience.”

Once you get to know what about the top posts, analyze:

  • Is there a common blog or source from where these ideas are generated?
  • Does a particular content perform consistently better?
  • Is there a common topic on which people show maximum engagement?

Answer all these questions in context to your blog and leverage these parameters in your next post.

# Make Use Of A Research Tool

Research plays a vital role when it comes to writing and building content.

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To stay awake on the most shared content, make use of research tools like Buzzsumo, and more.

Buzzsumo is a tool that looks for Google’s most shared content. Just search for any keyword and this tool will show you the most relevant and shared content regarding it.

# Don’t Forget To Use Google Analytics

Google Analytics is a free analytics tool that you can use to find about your website traffic. It is free and useful web analytics service that tracks and reports the exact website traffic. This tool comes in two versions-Google Analytics Premium and Google Analytics for mobile apps.

The Google Analytics Premium is best for the enterprise users, while for mobile apps, it is an SDK that allows the proper gathering of data from both Android and iOS apps. In addition to this, it also allows mobile Google Analytics that can be applied to mobile websites.

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Whenever visitors start to find a piece of content useful, they stick around it and try to find more content relevant to it.

By using Google Analytics, you get a deeper understanding of what your clients want from you. For example, Marketing services manager of Mercedes Benz says: “Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly.

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Google Analytics offers you all the statistics like page views, unique page views, bounce rate and more. You can compare these analytics in regard to the content and find the content that is liked by your audience.

Currently, it is known as one of the most widely used web analytics services on the Internet.

The Final Word

Follow the above steps one by one, and leverage their power to find what content works for you the best.

Ultimate Content Marketing Strategies for SaaS

Traditional advertising has taken the backseat as more businesses take to digital marketing each day. And, if you can connect prospects online, you cannot simply overlook content generation.

According to DemandMetric, marketing through content generates thrice as many leads as traditional marketing and costs 62% less!

But a lot of work has to be done to reach those numbers. You have to do things right if you want a good ROI to extend your reach. Here is a guide for effective SaaS content marketing to help you get there smoothly.

Keyword Research

Although Google has made alterations to their algorithm more than a few times to make it such that keywords don’t matter as much in their ranking factors, keyword research remains a vital component of content marketing.

Here are four steps that you should follow when conducting keyword research:

1. Consider User Intent

In this modern era, almost every business niche you get into has competitors. This is why you should look for keywords that will attract people who are dissatisfied or comparing products. Try finding search words that have ‘vs’ and ‘alternative’ as well as the names of your rivals. People keying in search words in this manner are usually unhappy with the product they are using or making comparisons before purchasing. You have an opportunity to dash in and influence them. It works even better if your product is truly good.

2. Consider Search Volumes

How often do people search for these keywords in Google? Be careful not to write content that only a handful of people are looking for. Use Google Keyword Planner or other tools such as Ahrefs and SemRush to check the demand for specific keywords.

3. Keyword Difficulty

So you have found the right keywords with the right search volume. Guess what? You could still fail to rank anywhere near the first page. Avoid super popular keywords with stiff competition. If the websites appearing on the first page are backed up by a lot of backlinks, the search terms you have picked will have a high KD, which means you’ll have to work a lot harder to beat the competition. It might take years.

As much as you like a challenge, you probably have better chances with keywords that will put you on Google’s top 10 much faster while helping the users. SemRush gives you the percentage keyword difficulty.

4. Pick A Fight You Can Win

The fourth step is to get into a battle that you know you can win. It’s why you searched for the keyword volume as well as difficulty. Now you balance between high search volume and low KD to come up with a reasonable topic. Then, go on to start writing content.

5. High-Quality Content

Of course, you want your content to be compelling and useful so that visitors keep coming back and Google notices your value. If you can put up things that solve your audience’s issues, you’ll always have people linking to your posts and sharing them.

For one, publish use-case content. This is content – text or video – that tells people how to use your products and other tools in the market. Use a lot of pictures and screenshots to be as elaborate as you can and ensure the language is easy to understand. Check out this example from Trello on how to add a calendar to their boards:

Here are some more ideas that have been proven and tested:

  • Write about the pros and cons of your competitors as well as their alternatives.
  • Make screenshots and snippets of the things you find useful or not when using software and talk about them in your articles.
  • Don’t forget to include your own product in these lists.
  • Ask your team to vote for the best alternative.
  • Share your team members’ opinions.
  • Aim for evergreen content.
  • Embrace long-form content.
  • Re-use and repurpose content.
  • Write experience-based articles using words such as ‘we’ve tried’, ‘our experience’, and ‘how we’.

6. Increase Your CTR through A Humanized Approach

We all know that Google always displays the most relevant results and that you have to write detailed content that benefits your readers, so they spend more time on your website and keep on coming back. One thing you have to remember, however, is that visitors choose between 10 results on the first page before clicking.

Well, they might not scroll to the ones at the bottom, but they don’t always click on the first result unless they can see the keywords on the title or meta description.

That is why you have to stand out by making your title appealing. Using the ‘we’ve tried’, ‘our team’s feedback’, and ‘our experience’, kind of terms is a good way to humanize your content. It makes the user feel like they can trust your information. Chanty is on website that makes good use of this tactic in their blog. And, check out what it did to their CTR position correlation for one of their ‘vs’ articles’.

Their CTR was so high for 8th rank, it took them to position one without the need to add backlinks!

7. Work on Conversions

After you’ve excelled at increasing traffic to your page by detecting people who are looking for your rival’s alternatives, guiding them to your site, and giving them insightful content, you now have to optimize the rate of conversion. Keep the following tactics in mind when working on your conversion strategies:

  • Place your product first on your lists of alternatives. How will people believe in your product if you don’t? Besides, most people do not scroll down to the end of the list.
  • Have a landing page, a CTA, and a sign-up form.
  • Give something for free. A free trial of your product would be nice. Explain that you offer a free trial of your product with sign-up. As old as they may be, lead magnets are still quite magnetic.
  • Take advantage of the stages of Inbound Marketing: attract, convert, close, and delight. In fact, you can even skip the lead generation process with a good inbound marketing strategy.

8. Keep Learning

There is always more information out there. The Google team knows this, which is why they are always trying to update their algorithms to provide the best user experience. Why shouldn’t you keep looking for more? Read widely, learn from others, and conduct calculated experiments.

Also, take time to analyze the data of your blog and the impact of your posts. Use the different tools available for tracking search rankings over time and analyzing posts on various social channels – like PI Datametrics, Buzzsumo, Google’s Keywords, SemRush, and Ahrefs among others.

12 Ways to Boost Your Blog Traffic

Users find blogs more attractive than official brand websites because blogs allow for interaction between authors and readers. For this reason, businesses almost always have blogs integrated on their websites now. However, having a blog adds to your responsibilities as you now have to take care of both your business website as well as the blog. So, how do you get good blog traffic? Well, here are the best 12 ways to do just that.

Choose Your Blog Topic Carefully

Before worrying about anything else, the most important thing about having or starting a successful blog is coming up with the right topic. You don’t necessarily have to target a popular subject. Look for subtopics and niches within the popular subject to appeal to potential audience.

For example, rather than making your blog all about health, you could focus on a subtopic of that like yoga. It is an intelligent marketing tactic because there is always lesser competition in a niche market than there is in a mainstream market.

Loud Front

Leverage Your Strengths

When it comes to choosing the topic of your website, you have to look into your strengths to pick one in which you can become an authority figure. Do not pick a topic just because a lot of people are following it.

For a blog to be successful, you need to come up with interesting and high-quality content frequently. That’s possible only when you know a lot about the subject and have much interest in it.

Use Analytics to Your Advantage

You cannot think of making a website successful unless you are monitoring its success through your visitors. Google Analytics and other similar tools let you gather a lot of critical data of your website visitors that you can use to make your blog more attractive to them. This analytical data will tell you who your target audience is and which topics they visit the most on your blog.

Use this information to your advantage to come up with more posts related to that topic, and find ways to tweak the content to the demographics your audience belongs to.

Digital Vidya

Make Your Posts Visually Appealing

You have to look for ways to make your content visually appealing for your target audience. Internet users love visuals.

Several statistics have shown that they would almost always prefer a post with a visual over one without it. Infographics can prove to be extremely helpful in getting the attention of your readers towards your posts. Even if you can’t find graphs and charts, you could put in visuals to set the tone of your post.

Write Valuable Content

One of the things you must learn about successful blogs is that the content keeps the audience engaged for a long time. The most efficient way of doing that is actually by writing long posts. Posts that contain only 500 words are not the best strategy today.

In fact, your posts can be up to 3,000 words today and still attract a lot of traffic. Keep in mind that the longer your posts are, the more your readers think of you as the thought leader in that particular subject.

Neil Patel

Make Use of Social Media

No digital marketing list can ever be fully complete without Social Media on it. Your Social Media followers are going to be your best readers. Writing a post on your blog is not enough. What you have to do is share those posts on your Social Media platforms.

The best strategy is to share a snippet of your blog post on the Social Media and provide users with the link to your blog to read the full article.

Tweak Content According to Social Media

When it comes to using Social Media to get traffic on your blog, you have to know the different flavors of these platforms. You can’t write a blog post and simply share it on every Social Networking platform that you have prior to tweaking them first.

Facebook works different from Google Plus; Instagram is different from LinkedIn; Pinterest is completely different from Twitter, and the list goes on and on.

Whatever post you write, you have to convert it in the format that would best suit all your Social Media accounts. Make it an infographic when posting on Pinterest; create a mix of text and visuals when targeting Facebook; and slides are perfect for LinkedIn.

Write Guest Posts

Guest posting is one of the best tools for any blogger. Guest posts are meant to appear on other blogs and must contain a link to your blog for the readers to follow.

What this means is that by writing high-quality posts, you can benefit from the readers of other blogs. It is not easy to convince other bloggers to host your content but if your content’s quality is high, they won’t mind giving you the favor.

Make Your Blog Visually Appealing

The idea of making things visually appealing does not apply solely to your blog posts. It also applies to the overall look of your blog as well.

Choose, design, or have someone create a blog template that goes with your niche, writing style, the industry you are writing for, and overall voice or your blog. A blog about small business advice should look clean and professional whereas a blog that belongs to a cartoonist must be bright, colorful, and funky.

Be Interactive

One of the reasons why people love blogs more than official businesses websites is because they can talk to and get answers from the authors on the blog. Many businesses have used blogs for customer support purposes, too. Always encourage your readers to comment below your content, and make sure to reply to them without delays.

Take Advantage of Quora

Learn to use websites like Quora to answer questions from the public. These Q&A websites are a great way for you to establish yourself as a personal brand and a thought leader.

While answering people’s questions, provide them with a summary or snippet then direct them to your blog if and when they want to know more.

Live Chat Inc

Personalize Your Newsletters and Emails

Send frequent newsletters to your audience to tell them what content you have updated on your blog. More importantly, make your newsletters and emails personalized. Address readers with their names; talk to them contextually in the email; and make sure not to sound robotic. Base the content of your emails around your readers’ interests.


While there are many other ways of getting more traffic on your blog, the key idea that you have to wrap your head around is patience. Nothing happens in seconds or even days. It can take months before you start getting any satisfactory response.

Keep posting relevant, trendy, and valuable content so whenever someone lands on your blog, they feel like coming back for more.

3 Simple Ways to Increase Your Blog Traffic 

Anyone who ever gave blogging a shot will tell you that they have experienced the disappointment of not having an audience at some point. Wouldn’t it be nice if people just magically kept on clicking on our listings in search results? Too bad that’s not possible. It takes a lot of hard work, and time to rank higher. That’s why it’s easy for most people to get frustrated and simply quit. 

However, your blog can boost your business tremendously if you get it right. According to Hubspot, companies that practice blogging enjoy 97% more inbound links. But I bet you already know the importance of blogging, which is why you are looking for ways to draw more traffic.  

What happens if you keep getting poor results, though? Give up? NO! You only need to try moving a few things around, and you will probably get more clicks and even rank higher.  

This post is about 3 simple techniques for driving more traffic to your blog without even having to increase blog posts, especially if you already have epic content. 

Adjust Your Title Tags 

Begin by adjusting your title tags. What you have to do is log in to Google Search Console and look for pages that have the most impressions and least amount of clicks.  

Focus on the ones that have less than 5% CTR (click through rate). These are the ones whose title tags you want to change. 

Find all the keywords that are generating your traffic and ranking you decently. Google Search Console should be able to show you what keywords are bringing you traffic. Go ahead and add those keywords to your title tag and Meta description. What will happen?

Now, more people are going to click on your link when it shows up in search results because they can identify the keywords on both the title tag and Meta description. You might even get more clicks than pages which are ranking higher on Google Search.

Think about it; if you search for “best android phone 2018” and one of the results does not have “phone” in it, you are probably not going to click it. It won’t even matter that the link is the first on the list. 

That’s one of the factors that Google uses to rank pages. If you are not getting traffic, your rank in the search results will not stay high for long. Google is going to push you down and increase the rank of other pages that are getting more clicks. 

So, by simply taking the keywords that are causing people to click on your link and adding them to the title and Meta description of your post, you are going to get more clicks. You might even start receiving more traffic than the links above you. Then search engines are going to push you up eventually because they always want to give people the most relevant results. 

This little thing could increase your traffic steadily in a matter of about three months. Don’t expect big changes too soon – there is more work to be done. 

Re-Share Your Old Posts 

Old you say? Guess what, once you write content, especially good content, it never gets too old to share one more time. Make an effort to re-post it on Social Media platforms. Put in on Facebook or re-tweet it. 

Take advantage of the tools available for changing meta descriptions and adjusting for Social Media – like the Yoast SEO plugin which allows you to add open graph tags. 

You could simply change the title of the post and re-share it on Twitter and Facebook at a month’s interval, and people will think it’s fresh stuff. 

The good thing about re-sharing is that you get to capture the attention of audiences that missed out the first time. If you have a lot of followers on social media, say like 90k followers, it is very rare for more than 10% of them to see your post.

That is why you should repost over and over again. It doesn’t mean you go on to put those posts up every day. Be sure to space them over a period of at least a month. That way, it won’t be so obvious. 

Such simple things will get you more and more traffic. You might also end up getting more backlinks from your audience. In the long run, search engines will realize that people keep coming back to your blog post. It must be useful! And, you’ll start ranking higher. 

Content Re-Purposing 

Try releasing the same content in different forms. For one, make videos of the same material and upload it on YouTube or Facebook. It doesn’t even have to be in the form of a video all the time. You can also make podcast episodes of your post and release them on iTunes. 

It’s these simple tweaks that take your content to extra miles. They make you more popular. Even if people do not click on your link immediately, they still get to know you. The more they see you here and there, the more they gain interest in your business. 

And, so what if they don’t visit your blog? They could still leave comments on your post on LinkedIn. You could respond to those comments, interact with them, build a connection, and even conduct business! 

Bonus Point 

How do you know the problem is in your content?

Well, if your content is not appealing enough, you can always tell from the comments section. If no one is leaving comments or isn’t moved enough to say anything other than “nice post,” you probably didn’t get their attention. 

In this case, you have to restructure your posts. If you can find a way to speak to your target audience in a manner they like, they’ll be willing to cite, share, promote, and even advocate for you on other networks. 

Understanding your visitors’ behavior is key to finding the things you need to change. Try using Alexa to see your level of engagement. Analyze your bounce rate, daily pageviews per visitor, and daily time on site. 

Check your bounce rate 

If the bounce rate is too high (in this case it’s 40.90%), you should try changing your website’s layout to make it compatible with all devices, make the text more readable, or speed up your site. That is if you haven’t optimized any of these factors already. 

The average number of pages viewed by people who visited (daily page views per visitor) reflects how interested your audience is. To increase this factor, you could add cross-links within your content. This will rapidly increase your page views per visitor because people tend to click links within the content more than navigational menu links.

Furthermore, try adding a “related articles section” at the end of your blog post, where you add links to more of your posts. Ensure they are relevant. If you waste people’s time, they may never come back. 

The daily time on site is a reflection of the quality and value you deliver in your content. People will always spend more time going through your content if they find it helpful, controversial, and so on. Try using subheadings, lists, bullets, and block-quotes. According to Neil Patel, this can increase your time on site by about 17.8%.

Also, use more pictures. But don’t insert image files that are too large because they may slow down your loading speed.

Sometimes a conclusion at the end would be nice, too. It will get people to scroll to the bottom of your post and increase your scroll-ability significantly. What’s more, use the words “you” and “I” more often to create a conversational tone. It will always encourage people to read on. 


Read about how you can boost your social shares to help in gaining more blog traffic! Also, here are ways on how you can get your content found on search engines!

What is Lean Content Marketing

Lean Content Marketing: Effective Strategies To Generate ROI

When it comes to content marketing, you don’t need a large budget or a full newsroom to be effective and generate ROI. Whether you are a start-up, enterprise level organization or a Fortune 500 company, a lean content marketing strategy simply takes you a long way.

Lean content marketing strategy?

It is the strategy that eliminates all the unnecessary steps in the content creation and its distribution process.

Well, before you get on the lean content marketing, did you know that content marketing generates 126% more leads?

Lean content marketing?

It is about doing more with less. With a simple, clear, and concise message, along with the right channel, lean content is generated that gets you good sales.

According to a 2017 content management and strategy survey by CMI, 68% of the clients feel positive about a brand after having content from it; 70% of the consumers would love to learn about a company through articles, and 75% of the marketers are increasing their investment in content marketing.

But a 2014 survey done by Content Marketing Institute and Marketing Prof’s states that there are various challenges that are faced by the B2B content marketers.

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And, here is when the lean content marketing comes to your rescue. Read here for the effective strategies to generate ROI:

Develop Content That Is Wanted From Customers

You have one business proposition, and you should definitely stick it into your customer’s minds.

According to a study by Totango, 81% of customers are willing to pay for a high-quality service. Meanwhile, Bain & Co. reports a customer is likely to buy from a competitor if the issue is related to service rather than the product.

The competition is quite fierce, and your clients may not retain if you don’t make efforts towards them.

Think from the customer’s perspective

Don’t presume while you are creating content for your business.

Get into the customer’s head and keep track of what matters to them. Survey your targeted customer base, pay attention to them, and create something that your customer’s value the most.

Consider the internal perspective

Rather than evaluating the outside customers, talk to people inside your organization. Ask them what they are expecting from the business? Are they aware of the brand’s vision, and more?

Consider what your product is all about? How will it benefit your customers? Are you creating value on the basis of customer’s feedback?

Once you know what customers expect from you; start creating the Lean Content and get feedback from them. This way, you’ll start getting the content from customers, and hence, you will be able to cater their needs effectively.

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Instead of crafting and polishing your every piece of content, start with the idea of creating a “Minimum Viable Product.”

It is the smallest thing that you can build to get feedback from real customers and test your business assumptions.

To create a lean content:

  • Create: Start creating the drafts, i.e., minimum viable product, and do publish them.
  • Experiment: There will be chances when the imperfect post might be published, but with it, people will interact about what they did not understand and will also ask questions.
  • Act, Measure, and Iterate: Gather the information, edit your post, make a schedule and post it again.

Once you start with the creation of Lean Content, ask the customer what they expect from the content. Take interviews, do surveys, quizzes, and get them to know more.

You can also keep track of keywords that you repeatedly hear from them.

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Next time, you create lean content, draft it around keywords, link them to credible websites, and post it on various platforms.

Distribute The Content, i.e. Market It!

Before you start distributing the content, it is important that you have a precise understanding of the intricacies of the market and target audience.

Know where your leads are; build a good strategy, and then work on it.

To Distribute The Content

Have a documented content marketing strategy!

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Well, 60% of the B2C marketers who are effective in content marketing have a documented strategy, while only 12% had no strategy. To distribute the content, make a strategy and then market it across various channels

Use social media channels frequently

If you want genuine insights and feedback on your “Lean Content,” distribute it through social media channels like Facebook, Twitter, Youtube, Linkedin, Google+, and Pinterest.

According to the B2C content marketing research, 89% of the marketers use Facebook, 80% use Twitter, 72%, 71%, and 55% use Youtube, Linkedin, and Google+ respectively to distribute the content.

Set the demographics, age, location, and you are good to go! Also, make sure that you include high-quality images to engage the customers; hold contests to encourage customer participation, and use popular hashtags to reach more people.

Collect Insights!

As you start working on your marketing strategy, start collecting the insights from your audience. Insights give you a better and clear idea of what your customers are demanding from you.

But decide what to measure!

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What you measure will depend on the goal of your content. For most of the marketers, the insights include leads, client conversions, brand awareness, and engagement. Map out the key metrics for your business like if you are focused on content management- check social shares, time spent on content, and more.

Creating lean content is all about audience engagement. You need to check the metrics and then frame the lean content marketing strategy according to it.

Adjust Your Strategy

Do This Always! Once you know how your content is performing, adjust your strategy according to the requirements.

Make a long-term strategy that is:

  • Based on significant customer insights
  • Allows you to market intelligently
  • And, gives you a good ROI.

Keep adjusting until you get something that works both for you and your business.

The Final Word

While there are no specified templates to create a content marketing strategy, each one will be unique according to its business. Implement the strategies mentioned above and you are good to go for generating a higher ROI.