Improving Facebook Ads through Better Targeting

Facebook was the first Social Media platform to boast a billion users. And, the numbers have only gone up in recent years. Today, they have more than two billion active monthly users, according to Statista.

Having so many people in one place is always a major opportunity for businesses and marketers to reach out and interact with potential customers. But you can’t just post ads that target everyone and hope to do well. As much as someone might see your message out there and get interested, it makes more sense to reach out to audiences with the most potential for purchasing.

In January 2018, Facebook updated their algorithm to make it such that users receive more personalized content in the news feeds than public content like posts from the media, businesses, and brands. In short, people now have to perfect the art of Facebook ads and part with some money to connect their audiences.

The fact that these ads are not free means you have to be keen to ensure every cent counts. And, there is no better way to do that than capitalizing on effective targeting. This article will take you through the factors you should base your advertisements on so that every Facebook user who receives it has the highest potential for generating profit.

Compile the Attributes of Your Audience

First things first, you want to have a clear list/lists of the characteristics of the people you know are your biggest potential buyers. Ask yourself these questions:

  • What is their age group?
  • Where do they live?
  • What is their gender?
  • What are their interests?
  • Where do they mostly hang out online?
  • What is their financial status?
  • Marital status?
  • Traveling patterns?

The list could be longer. Basically, have as much information as possible so you can get the most out of Facebook ads. This is especially considering that Facebook allows you to use all these stuff to put your biggest prospects within the crosshairs.

Once you have compiled a list of the attributes associated with your target market, you can go on to post an ad that covers a combination of any of the following points.

Begin with Basic Demographics

Obviously, the first thing you’re going to have to do when posting the ad is to select the location, age, and gender of your prospects. And of course, that will be after choosing your campaign objective on the first page of the Ads Manager.

These three are the basic demographics and the first step in audience targeting, but you don’t want to stop there, or your ad won’t be as effective.

Target their Interests

Within the age group, gender, and location of the audience you have selected, what are the interests of those most probable to make purchases? In the ad settings, you should be able to locate the “interests” section under “include people who match at least one of the following”. If you type anything in the search box, you will be given several suggestions.

Selecting a single interest might not do the trick. This will target a very large group. You might want to select various intersecting interests to narrow down your target.

Target by Level of Income

As creepy as it may sound, Facebook knows rough how much you earn, spend, or your net worth. It is a huge deal for marketers. If you’re selling high-end products, you don’t want to advertise to people who don’t make enough money to make purchases.

You could end up wasting a lot of money on an audience that is not willing, let alone capable of placing orders.

The good thing is that Facebook provides 30 varied financial behaviors to ensure your ads are only made available to people who be able or inclined to take your offer. While on the demographics section, target people by financial elements such as net worth, income, and liquid assets.

Wondering how Facebook knows people’s income? They don’t exactly know how much you earn or own, but they use a combination of data from from third-parties, household, general demographics , and any other information to place you within an accurate financial category.

Home Ownership

Facebook gives you a chance to market exclusively to people who own a home, rent, or are looking to buy one. How does that matter, you ask?

Well, people who are just moving in are always looking to buy new home appliances, furniture, renovations, insurance, landscaping, and so on.

Again, you’ll find this option under the demographics section. Besides the ownership status, you can also choose a type: apartment, condo, multi-family home, and single.

What’s more, after the home type, you can choose from a range of home values. This is a good alternative for targeting financial status if you want an audience that has a lot of extra cash and can afford high-end or luxury things.

Target Life Events

Life events are always accompanied by a change in shopping patterns. After all, if you got a new job, you will want to adopt a new dress code to suit your work environment or just acquire those things you’ve always wanted now that you can afford them.

Other life events you can target include anniversaries, milestones, and people in long-distance relationships, or away from home.

Facebook says there are over 16 million people in long-distance relationships. You can target this category for gifts delivery, travel, and restaurants because research shows more money is spent on such things by people who are far away from their loved ones.

If they are about to celebrate an anniversary, birthday or Valentine’s day, they’ll find your services useful, especially if you have deliveries. Even close friends of people celebrating a milestone can be potential buyers.

You can do this under the life events section:

Combining the demographics of anniversaries, long-distance relationships, and location could be a great way to zoom in on an audience that is most likely to promote your business.

Find People who are Already Interested in Your Product

Yeah, whether you like it or not, Facebook knows if you’ve been online searching for things to buy. And, 73% of consumers search for things online before buying. People generally make purchases within a week from the time they start researching.

And, 75% of them complete the shopping within two weeks.

The good news is that Facebook can identify customers who are already looking for products similar to yours. This gives you an opportunity to reach out to them and market yourself even if they haven’t heard about you.

You’ll find this option in the category marked behaviors:

You can browse or type in a search word and see suggestions. There are folders and subfolders representing purchasing behavior so you can narrow down as much as you want.

If you are selling wedding gowns, you should not stop at clothing. Within the clothing folder, there are subfolders to help you get specific – gowns.

Check out this Facebook ad by Inspire Flowers & Gifts:

Test Your Ad on Different Audiences through Split Testing

You might zoom in on your target market, but the best way to be sure your ad is effective is to test it on different groups. You could do everything right, but then your ad fails to speak to the consumers you’ve been eyeing. Testing will help you save and get the most out of your money in the long run.

When creating your ad in Facebook Ads Manager, you can choose between the campaign objectives awareness, consideration, and conversion. After selecting an objective, click “create split test” checkbox and enter a name that will help you remember what kind of test you’re trying, just in case you forget.

Also, you should select audience as the variable you’re testing.

The default option is for two audiences, but you can change this by clicking on “Test Another Ad Set”.

Then you’ll have to describe you audience according to the characteristics mentioned above; or any other that you see fit. You’ll click on ‘edit’ for that.

The final part will be setting up a split test budget and schedule. Once you have saved your audiences’ profile, you can re-use it. Also, be sure to shuffle things around every few months, so you stay current.

Social Media Monitoring: Why and How

Wouldn’t you want to know everything people are saying about your brand? Unfortunately, you can’t. Bu you can get pretty close with some social monitoring tools.

Social monitoring is a practice that has been around for about two years now. It is all about collecting business intelligence concerning your brand or competitors from the various Social Media platforms.

Social listening also goes hand in hand with social monitoring, although the line separating the two is very thin. While social monitoring (or Social Media monitoring) involves the acquisition of data from social messages, social listening is more about forming strategies and actions by analyzing the data acquired from your social monitoring.

You basically use social monitoring tools to acquire information on what people are fussing about and then social listening to form an actionable plan for improving your business beating your competitors.

You probably already like this social monitoring thing by now. But just in case you don’t appreciate it enough, let’s clear that doubt by looking at some of the things you can do with the information you get from social monitoring tools.

Why Monitor Social Media?

TO GATHER INVALUABLE DATA ABOUT YOUR BRAND

You obviously can’t monitor everything people are saying on Social Media by yourself. That is where these social monitoring tools step in. They help you filter through people’s posts and get the specific info you are looking for.

You can find out exactly what your audience wants so you know what to give them. It is the most honest feedback you can get from your customers and prospects because you don’t actually have to ask for it.

With social monitoring, you will be able to gauge your customers’ reactions to your most current marketing campaigns and product changes so you can better tailor them to their needs.

BE MORE APPROACHABLE TO YOUR CUSTOMERS

Every brand is always trying to provide the best customer service. Achieving this means you have to keep track of every communication channel, especially on Social Media.

Almost everyone nowadays has asa least one Social Media account and that’s where people talk the most. Monitoring Social Media enables you to interact more closely and easily with your audience, so they find you more approachable.

NEUTRALIZE DETRIMENTAL SOCIAL BUZZ

You don’t want a bad image spreading because it will deter your growth strategies. In this modern era, news spreads faster than wildfire. For instance, when a fire was caused by a coffee maker from Keurig in Oregon last year, rumors spread quickly across different platforms that the company was planning on replacing the family’s coffee maker, yet their apartment still burnt down.

After listening to audience’s cries, Keurig met the full cost of fire restoration and the family settled again. However, the spread of such information was bad for business and could have been prevented sooner with proper social monitoring.

FIND INFLUENCERS AND INTERACT WITH TOP BRAND ADVOCATES

Influential people can make important advocates for promoting your product and sparking more engagement in many smaller groups. Social monitoring allows you to find such people a lot easier. After all, your biggest fans are the most appropriate for recruiting other fans by explaining why they have stuck with you all that while.

You find such people a lot easier by listening in on conversations and interactions between particular customers.

But how do you filter conversations on Social Media to find the ones that concern you? The answer is social monitoring. Find a tool that works best for you and have it do most of the work. Most of these tools can find conversations about your brand even when the name was misspelled.

Once you find where your biggest customers hang out, go there and interact with them more closely. It could be the difference between a loser and a major winner in your line of business. Target your biggest prospects and influence them to make purchases by clearing all doubts, or connecting them to someone else from your organization to provide further guidance.

SPY ON YOUR CUSTOMERS

Because why not? Why not take every advantage you have? Don’t stop at listening to your own audience. Go a step further and find what people are saying about your competitors. Know their strengths and weaknesses. Then go back to the drawing board and find a way to beat them.

It is always easier to beat the competition if you understand their pain points and strengths. That way, you can offer customers what they don’t get from the competition, as well as what they get but in a better way.

Of course, you don’t want to be seen copying your competitors’ services, but you can acquire invaluable insights from Social Media to help you fight better.

Take a look at this complaint from a Verizon user on Twitter:

T-Mobile or AT&T could use this information to look into their own app and ensure that such a thing never happens to their clients. And, if Verizon isn’t listening keenly enough, you know what will happen.

Here are three guidelines to keep in mind when spying:

1. Gather intelligence and analyze their efforts.

2. Find loopholes for beating them.

3. Come up with new targets for your business based on the competition you want to beat.

One little advice though, be keen and do not make it obvious that you are spying on your competition. It works both ways, you know. Besides, the secret to creativity is to hide your sources.

POPULAR SOCIAL MONITORING TOOLS

In case you are wondering how to start monitoring Social Media, here are some of the popular tools on the market (not according to rank):

1. Buffer Reply

Buffer Reply Social Media monitoring tool can be used to organize your Facebook, Twitter, and Instagram engagement into well-threaded conversations and present them as a one team inbox. With this simple tool, you can have all the relevant information about every customer involved in the conversation, hence enabling you to come up with customized replies to each of the customers. What is more is that you have the advantage of making the responses spicier by using emojis and GIFs.

2. Reddit Keyword Monitor Pro

Boasting over 250,000,000 users and at least 8 billion page views a month, Reddit is definitely one of the best tools for monitoring the fuss that’s trending.

3. Streamview for Instagram

Instagram has a community of more than 700M users which means you should be interested in what people are posting there, especially if you target market falls in the 18-29 age group. Streamview is just the tool.

4. HootSuite

HootSuite is a popular freemium software for tracking activities across various platforms such as Twitter, Facebook, LinkedIn, Foursquare, Google+, and WordPress. The tool also enables you to schedule posts on multiple platforms and delegate tasks to your crew. Handy, isn’t it?

5. Keyhole

With Keyhole, you can monitor your Twitter and Instagram accounts and conduct searches for keywords and hashtags, usernames, and URLs. It also provides both real-time and historical records, as well as “heat maps” that show your level of activity in specific regions of the world.

6. Sprout Social

This tool is among the most popular, especially because of its ability to analyze the data you require to increase your Social Media engagement. Publishing posts from the software is enabled, and so is teamwork.

These are just but the tip of the iceberg. There are numerous social monitoring tools in the market, each with unique features and capabilities. Sometimes, one isn’t enough. But for a start, the above-mentioned software are excellent. They wouldn’t be popular otherwise.

There is no telling the extent of how a well-managed Social Media monitoring can go in improving your marketing skills and your product sales in the long run. But the statistics themselves show this to be a budget friendly and effective way of enhancing your Social Media reach which can lead to successful active lead generation.

Now, go ahead and get started on social monitoring. People are talking. You should be listening.

Promoting Products on Social Media without Being Salesy

A vast majority of internet surveys and research shows that on average a standard internet user can spend up to two hours on Social Media on a daily basis. This is an astounding number, especially when extended over the period of one’s lifetime.

While most Social Media users expect to bridge connections with their friends and get news updates, there is one thing that they do not look forward to – a sales pitch.

As someone who looking to make the best out of e-commerce, you should aim for spot-on messaging. This can then be picked up by Social Media posts and then sent across various platforms, hence reaching an unimaginably large audience.

Getting your messaging wrong can be poisonous to your brand because users will not hesitate to hit the unfriend or unfollow button when they view your constantly salesy content on Social Media.

There is a way to still manage an effective Social Media campaign without coming out like you’re giving a sales talk. Here are a few things you should try out:

Build A Relationship with Online Bloggers & Social Media Influencers

According to a research published by Collective Bias on consumer influencers, a resounding 70% of millennials are easily influenced to purchase what their peers recommended them to buy.

What’s even more thrilling, on Social Media, the number of peer influencers are growing exponentially. What this means is that there is a larger pool of influential peers on Social Media besides friends and relatives. The pool includes celebrities, bloggers, and trend-makers as well.

You can choose to specifically work with these groups of individuals on Social Media to promote your brand. Remember, a healthy partnership with influencers and Social Media bloggers can go a long a way in increasing your product sales in addition to building yourself a loyal customer base.

The use of influencer marketing is a driving force that blends posts seamlessly into the timeline of users. The following data by Tomoson gives you a simple representation of the most effective customer acquisition strategy employed online.

If you do not want to sound like a sleazy salesperson on Social Media, you should look to forge a lasting relationship with influencers, trusted celebrities, and bloggers. When you do this, the Social Media influencer or celebrity shares their positive thoughts about your product, hence creating awareness and building trust.

Therefore, the posts will not appear to be coming directly from you. To wind up that thought, you should consider getting your products onto the feed of the influencer using the sponsored content.

If you choose to use this strategy, you should pay a lot of focus to the influencer by going after those who will be readily willing to put in extra effort in creating a caption which builds trust in your product. Moreover, the influencer should also tag each post appropriately.

The greater the relationship and trust is between you and the peer influencer, the stronger the sales from their posts. Hence, the better the returns for your brand.

Offer A Promotion or A Contest

To see real results from a promotion, stay true to your brand and always focus more on the quality of promotion participants and less on the quantity. If you choose to run a contest or promotion, you should employ proper planning. This is key to it being successful.

A content or promotion should also have a set of rules or guidelines to be adhered to by the participants. Look at an example of rules issued by Sunny Co Clothing when they ran a free red swimsuit promotion.

The rules should be simple and clear and remember to state when the winner of the contest will be picked, time of close of the entry pool and the expected delivery time of the reward. The reason for establishing expectations in advance is to reduce any confusion that might ensue later on, thus keeping you and the contest participants in good terms.

Always create a promotion plan for the contest or giveaway early on. Also, let potential participants be aware of it by using an effective strategy to spread the word out.

A good contest or promotion should not just end with the issuance of the reward, but by letting the participants know what will come next. This helps in keeping them as a follower of your brand. It will also enable to create awareness about any new products or services you might launch in the course of time.

In addition, have a way of capturing your new leads by adding them to an email list or by engaging them with your Social Media profiles.

Produce Product Videos

Did you know that more than 500 million hours-worth of YouTube videos are watched on a daily basis?

According to a publication by Social Media Today, using video strategy is soon going to be the most popular business marketing strategy. Video content is a simple, creative, and interactive way of engaging with your new audience in a better way.

It shouldn’t come as a surprise that we are more attracted to visual content. What’s more appealing are videos that are creative, direct to the point, and easy to understand.

Social Media makes it highly acceptable to post videos filmed using a smartphone which means you don’t need complicated equipment to create and post a product video.

What can you show in a product video? It can contain any of the following:

  • Consumer/Customer reviews
  • Product tutorials
  • Close-up view of the products

A video can, in a very short time, give to the user a lot of information which can convince them to purchase your product.

Putting a product video out there is a way to humanize your brand, share your voice, and create a strong relationship with your potential customers.

Another way to create awareness on Social Media without sounding salesy is by incorporating any of the following Social Media strategies:

  • Utilize enhanced posts on Pinterest and Instagram.
  • Become part of the conversation you started on Social Media about your product.
  • Make use of user-generated Social Media content.

Your target internet users are now, more than ever, making educated purchases because they have the whole internet right at their fingertips. Therefore, they will not necessarily purchase what you tell them to buy.

Instead of trying to push your sale, use Social Media first to establish a trusted relationship and connect with your customers. By listening to what your customers need and using bloggers and media influencers to promote your brand, you can start to earn better returns from increased sales generation effectively.

Different Ways to Boost Your Social Shares 

You can read any article about Marketing and they will all tell you that Social Media is the strongest and best place for marketing your goods and services. However, what these articles usually do not talk about is that not everything is a success on Social Media. Just because you have managed to post something on your Social Media account does not mean it will go viral. After sharing your content on a platform, the next crucial step is working to increase its social shares.

How do you do that? Read on to know how.

Scribble Live

Top Tips to Boost Your Social Shares 

Design Your Content According to the Platform 

The first and most important thing when sharing your content is to design it according to the platform you are about to share it on. For example, you would not want to write long text-only posts on Instagram or Pinterest as they are mainly photo-sharing sites. When marketing on these two platforms, you have to use images.

If your content direly requires it to be in text-only format, it is best that you share it on LinkedIn, Facebook, or Google+. Not keeping this in mind will affect your view count and shares negatively. In fact, people might not even look at your post because it will stick out like a sore thumb. 

Co Schedule

Share at Peak Times  

It is also vital that you share your content at peak hours; times when your target audience is most active on Social Media. This factor is particularly important for companies that have their operations in multiple countries. When your American followers are active, those in China are most likely asleep and vice versa.

If you share your content without taking this factor into account, your posts will have gone down on the stream by the time your followers open their social networks. Keep in mind that not everyone has the time to scroll down to the bottom of the stream. 

Ladder Up Inc

The best thing to do in this scenario is to use the modern Social Media Marketing software tools and applications (like Buffer or HootSuite). These tools let you organize your content and automate its sharing across various platforms. You might have to share the same post twice to make it visible to your audiences who are in two different time zones.

Plus, these software tools automate the sharing process and make your job much easier.  

Follow the Trends 

Even if your content is interesting, your audience might not feel like sharing it with others if it is about something that is considered “old news”.

You want to show your audience that you are up-to-date with the latest trends by creating content around the most talked-about and/or more popular hashtags. You have to understand that platforms like Instagram and Twitter are all about these hashtags.

And before you share any type of content under a particular hashtag, be sure to check its context first. Some brands have used certain hashtags without knowing beforehand what it actually means or stands for. Not only is this embarrassing, it may even, in some cases, cause some huge negative impact and backlash on your brand.

Keep Requesting Shares 

You will learn this art from the YouTubers. They are adamant with this approach as they will continuously ask their viewers to like and share their content, plus to subscribe to their channel. Your followers might love your content and “like” it, however, not all of them will feel the need to share your content with others.  


Create Enticing Social Media Buttons  

When you create posts on your blog, you have the option of adding Social Media buttons. The location and design of these buttons can greatly impact the share-ability of the content.

First, you want to make the buttons large enough to make it easily visible as soon as someone is done reading your post. And second, you have to choose a location where your users can easily see them.

It is important that the design of these buttons are similar enough to the overall look of your website. But, you should also stay within the original logo design of the Social Media platform itself. You don’t want your Facebook Follow/Share button to be so different from the industry standard that your customer cannot even recognize it.  

Instant Shift

Another amazing way to increase your shares is to use the highlight-to-share feature. This feature allows users to highlight a portion of the text in your blog post and share it using the Social Media sharing buttons that appear subsequently. In short, your readers don’t even have to find the buttons on the page.  

Keep Your Content Interesting 

Of course, the most important thing in making your content worth sharing is the value it offers. You want to write and arrange your content in a way that is appealing to people. Text-only content is not bad unless you just put it out there without any effort at all.

First, you want to know the type of content that people like to read. Make your headlines attractive. Use the strength of your topic in your headline and introduce a factor of curiosity. Instead of naming your blog post “Love Advice”, you should make it something more appealing such as “Use These 5 Tips to Make Her Fall in Love with You Blindly”.  

In the body of the content, you want to divide it in small sections using subheadings. You want to make your subheadings so accurate that a person who only scans through them understands what the post is all about. Use bullet points if and when necessary and incorporate images to give strength to your content.  

Final Thoughts 

So, it should be clear at this point that mere Social Media Marketing is not enough. What you need is effective Social Media Marketing.

Your focus should not only be to make your content interesting. Instead, you have to put in some extra effort to make your followers share your content. And before you start doing all of this, spend some time to know your target audience. You can never create valuable content unless you know your audience well. Once you understand their likes and dislikes, you can give them exactly what they will love and feel the need to share with others.  

Enhance Your Social Media Engagement

“How do I get more engagement on my Social Media posts?”

When it comes to posting content on your Social Media platforms, this is probably one of the biggest and most asked question. With over 4 billion internet users and over 3 billion social media users, you would think that getting some response on your posts would be an easy feat. But really, getting an outstanding outcome is quite the endeavor, to be honest.

You have everything – polished content, amazing products, and incredible customer service, but still, there’s something missing.

What went wrong?
Why are users not interacting with my posts?
Where are the likes?
Where are the shares?

 

Don’t you fret as we have here some helpful tips to help you boost your Social Media engagement.

Post More “Interactive” Content

While posting photo content is great, it simply is no longer enough to earn some engagement. You have to create the experience for your viewers.

Digital Devnet

According to a 2017 survey, most respondents would likely share an interesting and relevant video content which makes it a very successful engagement tactic. A white paper on Cisco by Global Consumer Internet Traffic also says that video streaming and downloads help brands and businesses grow their traffic to up to more than 81%.

Lean more towards producing some highly engaging videos. It’s more likely for your users and viewers to engage with it, come back for more, and share your content.

Respond More Quickly and Efficiently

Social Media is now one of the best and most preferred mediums for regular interaction amongst a variety of age groups.

According to a Social Media Trending report, majority of consumers would recommend a brand that offers them with a quick and helpful response. Most users would immediately stop interacting with you if they don’t get immediate and beneficial replies to their comments or questions.

SEM Rush

So, whether you are a startup, a small business, or an already-established large corporation, make sure you interact and respond to your users and viewers. Get involved and take care of those potential leads that may, in turn, be your long-term customers.

Of course, you don’t have to reply to every single comment, tweet, or email. But still, make your viewers aware that you heard what they had to say. This especially makes them feel valued and important and that feeling of theirs could take you and your business to greater heights!

Focus On What Your Audience Wants

By listening to your viewers, you can then curate content that are interesting to them. Nobody wants to engage with a brand that just shares random things and senseless ads that don’t add value to the user’s feed.

Your audience want real and quality content. They want something of value and something that they can relate to and share with others.

Sprout Social

According to a survey by Sprout Social, majority of users want to see a brand come to life. And since 27% of Social Media users buy products after seeing posts on Social Media platforms, you should really keep an eye on what your users want!

Proofread Your Content

Julia Proofread

Although some errors can be easily overlooked, there are still some that are too big that they can actually take a toll on your user engagement!

A lot of stress are given on proofreading, polishing, double and triple checking content because not many people want to see grammar errors, typos, or spelling mistakes on posts from any reputable brand or business.

So, before you post your content, make sure that you have proofread them thoroughly, double-checked for any typing errors, corrected any grammar mistakes or mishaps, and have polished everything to a close perfection.

Don’t Forget Your Elderly Viewers

Global Publishers

Did you know that, apart from the Gen-Z and Millennials, the Retired Citizens is also a rapidly emerging age group in the Internet world?

Businesses tend to underestimate them, but 67% of the users who are in the age group of 65 and above use the Internet on a daily basis. And according to a research, one elderly user sign up (on various Internet platforms) in every 8 seconds.

This makes them quality viewers and users who might just be what you need to boost your Social Media engagement!

So, to ensure that more people interact with your posts, create content that would attract all age groups.

Finally, Don’t Stop Building Your Brand

 

Cerasis

The number of likes, followers, and subscribers that your Social Media accounts have are still not enough to prove to people your business’s success, reliability, and trustworthiness. You have to continuously work on building and expanding your brand by means of engagement.

Reply to any queries or comments to let your viewers feel at ease and comfortable. Curate your posts to cater to not just what your viewers need, but also to what they want.

Social Media platforms can be your best friend but it can also be your worst enemy if not utilized properly and in the right way. So, take advantage of this technology that is just right under your fingertips. Read through this again, find out how you can increase user and viewer engagement on your posts to help your business grow even more!

After all, there is a reason why 10% of the business marketers are considering social media as a strategy to yield big rewards in 2018. 


Read our post on Social Proof and how businesses use it to sell better! And check out our tips on how to utilize Social Proof on your website!

The Best Time To Post on Social Media

Created the posts? Posted it regularly? But still wondering where your engagement, leads, clicks, and clients go? Now you might ask: when is the best time to post on social media?

Well, amidst all the social media buzz and posting scenario — have you ever wondered how you will stand out from 2.3 billion users?

Just by creating the highly interactive content? NO! When it comes to social media, timing along with a proper schedule is everything. There is no point in putting all the time and effort if you’re not posting it at the right time.

Best time to post on social media

What are the best times to post on social media?

Simple! Whenever your audience is most likely to see the post and engage with it. But people browse various social media platforms differently. Moreover, there are different “best times to post” for every social media channel.

For example, the tweets at Twitter perform the best at 3 p.m., while Instagram’s certain posts do well at 2 a.m.

Best Time To Post On Facebook

With 1.4 billion active users, Facebook simply reigns the world of social media. 93% of the business marketers use this platform regularly, hence, it tops the choice when it comes to social media advertising.

But still, it’s not easy to reach your targeted audience with this big customer base! With the ever-changing algorithms, users tend to see posts from friends rather than the business pages.

So how do you plan on appearing in organic searches?

Go for these time slots:

  • Thursday is the best day to post on Facebook.
  • On an average, the best time to post is 1-4 p.m. as the click-through rates are proven to be highest at this time.
  • During the entire week, the best time to post is on Wednesday at 3 pm, and in between 1pm-4pm on Thursdays and Fridays.
  • Saturday has the least amount of engagement on Facebook. Even early morning and evenings have very less engagement.
  • The worst times to post are on weekends before 8 a.m. and after 8 p.m. But you can definitely post in between 12pm-1pm on Saturday and Sunday.

These time slots show that most engagement is during the ‘lunch breaks’ on Wednesday and Thursdays. So it is best to try this time for your business.

Facebook and Twitter News Use

Source

Best Time To Post On Twitter

These days, Twitter is used like a digital newspaper. With more than 350,000 tweets in one day, handling the engagement on this channel comes as a daunting task on its own.

Figuring out the best time is also important because of the short-lived nature of tweets. Moreover, users treat it like the RSS feed, and hence, only use it for the shorter time frames like commutes, breaks, and so on.

So the best time slots to post on Twitter are:

  • The best times to tweet is around 12pm-3pm with a sweet spot at 5 pm, considering that people will use it during the evening commute.
  • Weekdays always tend to perform strong when it comes to Twitter.
  • In case, if you aim for the re-tweets of your post, go for the evening and afternoon time slots including 3 pm, and between 5-6 pm.

Best Time To Post On Instagram

Before you check the timings for Instagram, remember that it is only meant for use on mobile devices.

Currently, more than 70% of US businesses use Instagram and this number is expected to rise with every passing day. Moreover, there are around 80% of the users who follow business through the application, so how do you reach them in the best way possible?

Undoubtedly by posting on the right timing!

time to post on instagram

Source

  • Thursday is the best time to post on Instagram and Sunday is the least engaging day for the same.
  • The best time slots are 3 pm on Wednesday, 5 am, 11 am, and 3 to 4 pm on Thursday, and 5 am on Friday.
  • The best time to post the videos is 9 pm to 8 am on any day of the week.

Other high engagement days include middle of days on weekdays. However, the statistics fall dramatically on Sunday and Monday mornings.

Best Time To Post On Linkedin

Linkedin is a professional network, so posting during the working hours is the way to go. But more than half of the Linkedin users visit their profile less than once in a week.

So, the trick is simple! Your posts need to be clear, and should deliver a crisp message at the right time.

  • Wednesday is the right time to post on Linkedin.
  • Try to post in the middle of the week i.e., between Tuesdays and Thursdays.
  • If you are aiming for a high click through rate in the posts, post when people are on their morning or evening commute. These time slots are between 7:30 am-8:30 am, 5pm-6pm, and a during afternoon, which is near 2 pm.

Best Time To Post On Google+

This debate is always on- whether the marketers should post on Google+ or not, or, is it a platform worth investing or not.

Well, you should definitely post on Google+ platform! But make sure that if you use it, you should use it effectively, and post the right content on the optimal times.

The best time to post and gather engagement on this social media platform is:

  • The users seems to be most active on Google+ during the start of the day between 9 am-11 am. Especially on Wednesdays around 9 a.m.
  • You can also see a high success rate if you post during the lunch hours, which is between 12 pm-1 pm.

Best Time To Post On Pinterest

According a study published by Pew Research Center, only 26% of the users are active on this platform daily. So the best times to post on Pinterest are:

  • Saturday evenings are said to be the best time to post, especially between 8 pm-11 pm.
  • You can also try posting on the second half of Friday afternoon, which is around 3 pm.

Along with following the above time-frames, you should also keep experimenting to find out what works best for your business.

So, there you have it social media marketers! Now you know when the best time for posting on social media is. Happy pinning, posting, and tweeting!